Eclectic

Or a multipotentialite personality, as defined in the modern times.
I wanted to be an illustrator but turned into industrial designer; then came the digital revolution and webdesign.
And motorbikes.
Apparently no connection but since childhood I have always had two great passions: design and sport. The first was immediately evident that it would determine my working life.
The second has always fueled my emotions, so much to takes me into many seemingly random choices. So I started writing as a columnist for motorcycling magazines, work with World Superbikes racers and – why not – designing jewelry.
I know, sounds hectic.
After a seven year itch, I joined a world-renowned advertising agency as a resident freelance art director for another seven years.

These 30 years of work experience allowed me to experiment with a wide variety of projects for many clients, but sport related ones are still – and will always be – my favourite.